Bombay Story
Bombay Story began as a neighbourhood restaurant with bold food and a loyal following. But as it evolved – expanding locations, adding a new bar and private event and catering offerings, and deepening its community roots – it became clear this wasn’t just a restaurant anymore. It was becoming a vibrant, modern cultural hub.
My role was to refocus the brands visual output from the ground up – not to reinvent it, but to unlock its full potential. My direction drew from maximalist Indian aesthetics and layered visual storytelling, balanced with modern hospitality cues. The aim was to retain authenticity while crafting something that felt elevated, expressive and totally unique in the South-West dining scene.
Working with them, we built a bold, richly detailed brand world – from custom type design and expressive motifs to layered textures, vibrant colour palettes and a newly refined tone of voice. It had to flex across everything: menus, interiors, digital, packaging, social and OOH.To support the kick-off of their new direction, I worked with them to define a scalable brand framework – one that could hold variety but still feel cohesive. Using the four brand pillars – Food Stories, Local Spirit, Everyday Wins and Unforgettable Moments – we created a structure for all future marketing, activations, and visual storytelling. This ensured the brand remained consistent and confident, whether announcing a weekday lunch offer or a large-scale Diwali event.
Visually, I directed seasonal photoshoots to build an ownable image library – full of expressive, in-the-moment shots of food, people and place. These sat alongside tactile print materials and richly designed in-store collateral: menus, napkins, loyalty cards, posters and original artwork.
I worked with their interior fit-out team to redefine their space, including bespoke branded wall graphics, mirror decals, chair-back details, and curated art pieces that echoed the brand’s maximalist-meets-modern tone. Perhaps the most striking asset? A fully wrapped Tuk Tuk parked outside each restaurant – a local landmark, photo opp and branded beacon all in one.
Digital channels were brought into alignment through a cohesive campaign system, spanning email marketing, social content and seasonal activations – all running off the same visual logic and tone of voice. Whether someone encountered the brand on Instagram, in-store, or on the street, the Bombay Story experience was always unified, vibrant and story-rich.
Since relaunch, Bombay Story now ranks among the top-rated Indian restaurants in both Wokingham and Maidenhead on Tripadvisor, with consistent 5-star reviews citing atmosphere, detail and design alongside food and service.
to be continued
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Art Direction
Brand Building
Marketing Strategy
Print + Digital Design
Bombay Story
Bombay Story began as a neighbourhood restaurant with bold food and a loyal following. But as it evolved – expanding locations, adding a new bar and private event and catering offerings, and deepening its community roots – it became clear this wasn’t just a restaurant anymore. It was becoming a vibrant, modern cultural hub.
My role was to refocus the brands visual output from the ground up – not to reinvent it, but to unlock its full potential. My direction drew from maximalist Indian aesthetics and layered visual storytelling, balanced with modern hospitality cues. The aim was to retain authenticity while crafting something that felt elevated, expressive and totally unique in the South-West dining scene.
Working with them, we built a bold, richly detailed brand world – from custom type design and expressive motifs to layered textures, vibrant colour palettes and a newly refined tone of voice. It had to flex across everything: menus, interiors, digital, packaging, social and OOH.To support the kick-off of their new direction, I worked with them to define a scalable brand framework – one that could hold variety but still feel cohesive. Using the four brand pillars – Food Stories, Local Spirit, Everyday Wins and Unforgettable Moments – we created a structure for all future marketing, activations, and visual storytelling. This ensured the brand remained consistent and confident, whether announcing a weekday lunch offer or a large-scale Diwali event.
Visually, I directed seasonal photoshoots to build an ownable image library – full of expressive, in-the-moment shots of food, people and place. These sat alongside tactile print materials and richly designed in-store collateral: menus, napkins, loyalty cards, posters and original artwork.
I worked with their interior fit-out team to redefine their space, including bespoke branded wall graphics, mirror decals, chair-back details, and curated art pieces that echoed the brand’s maximalist-meets-modern tone. Perhaps the most striking asset? A fully wrapped Tuk Tuk parked outside each restaurant – a local landmark, photo opp and branded beacon all in one.
Digital channels were brought into alignment through a cohesive campaign system, spanning email marketing, social content and seasonal activations – all running off the same visual logic and tone of voice. Whether someone encountered the brand on Instagram, in-store, or on the street, the Bombay Story experience was always unified, vibrant and story-rich.
Since relaunch, Bombay Story now ranks among the top-rated Indian restaurants in both Wokingham and Maidenhead on Tripadvisor, with consistent 5-star reviews citing atmosphere, detail and design alongside food and service.