Phillip Morris
Philip Morris International approached us to help bring their global brand into the everyday office environment – translating their corporate identity into something tangible, human, and relevant to daily routines, enriching the workspace whilst aiding the workers.
The goal was to create an environment where brand values were not just seen, but felt –woven into the rhythm of the workplace. I developed a suite of signage and graphics that translated corporate identity into a more human expression, using colour, language and form to bring warmth and clarity to everyday spaces. The result was a considered system that made the brand tangible, enriching the workspace with a sense of purpose and shared culture.The approach focused on embedding brand meaning into physical space – using design as a quiet but constant reinforcement of company values. Each piece balanced clarity with character, transforming simple etiquette reminders into moments of connection.
The visual language was aligned with the global brand, yet softened through tone and texture to feel authentic in an office context. From concept and messaging to production and installation, every detail contributed to a more cohesive, branded environment that strengthened engagement across teams.
to be continued
TIKTOK
SUBSTACK
contact
07534 3303 94
Art Direction
Brand Building
Marketing Strategy
Print + Digital Design
Phillip Morris
Philip Morris International approached us to help bring their global brand into the everyday office environment – translating their corporate identity into something tangible, human, and relevant to daily routines, enriching the workspace whilst aiding the workers.
The goal was to create an environment where brand values were not just seen, but felt –woven into the rhythm of the workplace. I developed a suite of signage and graphics that translated corporate identity into a more human expression, using colour, language and form to bring warmth and clarity to everyday spaces. The result was a considered system that made the brand tangible, enriching the workspace with a sense of purpose and shared culture.The approach focused on embedding brand meaning into physical space – using design as a quiet but constant reinforcement of company values. Each piece balanced clarity with character, transforming simple etiquette reminders into moments of connection.
The visual language was aligned with the global brand, yet softened through tone and texture to feel authentic in an office context. From concept and messaging to production and installation, every detail contributed to a more cohesive, branded environment that strengthened engagement across teams.