Prospect
The ongoing work with Prospect Estate Agents was defined with a singular, clear objective: to strengthen and modernise their brand identity without losing the equity built over decades of recognition in the Thames Valley property market. Rather than a costly full rebrand, the challenge was to refine, refresh and re-energise – evolving the existing identity into something sharper, more cohesive and better equipped to compete in today’s fast-moving estate agency landscape.
The direction focused on sophistication through subtlety. We retained the core logo to protect familiarity but built a richer visual language around it – refining typography, expanding the colour palette, and creating space for more personality across digital and printed touchpoints. Every detail was designed to bring clarity and consistency: sharper hierarchy, elevated, human-focused photography, and a confident new tone of voice that feels more premium yet still approachable.
This evolution was about taking Prospect’s existing, widely-recognised assets into a full identity system. Developing a visual framework that could flex across branch signage, printed collateral, social media, and digital environments, creating a seamless experience from window display to website.The brief was to reposition Prospect in a crowded market by rebuilding trust and differentiation – two critical factors in modern property marketing. Internally, the goal was to strengthen brand perception and consistency across all branches, improving motivation, retention, and recruitment. Externally, it was about sharpening how the brand communicates expertise, results, and genuine local insight to customers who are spoiled for choice.
Through the discovery phase, it was identified that Prospect’s biggest opportunity lay in refining its story around local knowledge, experience and service excellence. While “local” remained an important anchor, the new positioning looked beyond geography – focusing instead on Prospect’s people, their deep market understanding and the professionalism that defines every interaction.
What came was a soft rebrand that celebrated this duality: local roots, expert reach. The marketing strategy introduced distinct yet complementary tones for Sales and Lettings, acknowledging the different audiences and motivations of each. The approach combined a more authentic photographic direction with targeted digital storytelling — positioning Prospect as the trusted, knowledgeable choice in an often-impersonal market – the property Pro’s.
to be continued
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Art Direction
Brand Building
Marketing Strategy
Print + Digital Design
Prospect
The ongoing work with Prospect Estate Agents was defined with a singular, clear objective: to strengthen and modernise their brand identity without losing the equity built over decades of recognition in the Thames Valley property market. Rather than a costly full rebrand, the challenge was to refine, refresh and re-energise – evolving the existing identity into something sharper, more cohesive and better equipped to compete in today’s fast-moving estate agency landscape.
The direction focused on sophistication through subtlety. We retained the core logo to protect familiarity but built a richer visual language around it – refining typography, expanding the colour palette, and creating space for more personality across digital and printed touchpoints. Every detail was designed to bring clarity and consistency: sharper hierarchy, elevated, human-focused photography, and a confident new tone of voice that feels more premium yet still approachable.
This evolution was about taking Prospect’s existing, widely-recognised assets into a full identity system. Developing a visual framework that could flex across branch signage, printed collateral, social media, and digital environments, creating a seamless experience from window display to website.The brief was to reposition Prospect in a crowded market by rebuilding trust and differentiation – two critical factors in modern property marketing. Internally, the goal was to strengthen brand perception and consistency across all branches, improving motivation, retention, and recruitment. Externally, it was about sharpening how the brand communicates expertise, results, and genuine local insight to customers who are spoiled for choice.
Through the discovery phase, it was identified that Prospect’s biggest opportunity lay in refining its story around local knowledge, experience and service excellence. While “local” remained an important anchor, the new positioning looked beyond geography – focusing instead on Prospect’s people, their deep market understanding and the professionalism that defines every interaction.
What came was a soft rebrand that celebrated this duality: local roots, expert reach. The marketing strategy introduced distinct yet complementary tones for Sales and Lettings, acknowledging the different audiences and motivations of each. The approach combined a more authentic photographic direction with targeted digital storytelling — positioning Prospect as the trusted, knowledgeable choice in an often-impersonal market – the property Pro’s.