The Lexicon
The Lexicon marked a new chapter for Bracknell – a £200m regeneration that transformed the town centre into a vibrant retail and leisure destination. My role was to help shape the visual language that would introduce this new identity to the public, and continue to shape what the space meant for the town.
From pre-launch anticipation to the opening campaign and beyond – across various day-to-day creative needs, and seasonal and marketing event creative, the creative always needed to balance energy with clarity. Designed to capture the excitement of a new place while establishing a confident and cohesive brand presence across every touchpoint.Working alongside the internal marketing team at The Lexcion, we developed a holistic design system that unified marketing, signage, and on-site communications. Every element – from hoardings and wayfinding to seasonal campaigns and photography – was crafted to express a consistent sense of place and optimism.
By building a clear connection between brand and environment, the work helped The Lexicon become more than a shopping destination; it established it as a cultural and social anchor for the community.
to be continued
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Art Direction
Brand Building
Marketing Strategy
Print + Digital Design
The Lexicon
The Lexicon marked a new chapter for Bracknell – a £200m regeneration that transformed the town centre into a vibrant retail and leisure destination. My role was to help shape the visual language that would introduce this new identity to the public, and continue to shape what the space meant for the town.
From pre-launch anticipation to the opening campaign and beyond – across various day-to-day creative needs, and seasonal and marketing event creative, the creative always needed to balance energy with clarity. Designed to capture the excitement of a new place while establishing a confident and cohesive brand presence across every touchpoint.Working alongside the internal marketing team at The Lexcion, we developed a holistic design system that unified marketing, signage, and on-site communications. Every element – from hoardings and wayfinding to seasonal campaigns and photography – was crafted to express a consistent sense of place and optimism.
By building a clear connection between brand and environment, the work helped The Lexicon become more than a shopping destination; it established it as a cultural and social anchor for the community.