Welfaux
I partnered with Welfaux to deliver a bold new visual identity that better reflected who they are today – a forward-thinking, family-run business with decades of expertise in materials handling and warehouse solutions. The project began with a refreshed and complete brand system that balanced strength with approachability, modernising the look while keeping the familiarity their long-term customers value.
The design rollout touched every element of the brand: from fleet vehicle wraps and signage to stationery, documentation and high-visibility uniforms. A comprehensive set of brand guidelines brought everything together, giving the team a clear and practical toolkit to apply consistently across channels.
At the heart of the project was a new website and e-com platform that showcased the full breadth of Welfaux’s products and services. Built with simplicity and speed in mind, the site featured a clear product structure, confident typography and a direct tone that echoed the reliability and efficiency of the business itself. The result was a clean, high-impact platform that placed their people, expertise and machinery front and centre.The aim was to reposition Welfaux as a leader within the materials-handling industry – a business combining the trust of a family enterprise with the capability of a national supplier. Through early discovery sessions, we defined a clear audience focus for the business: warehouse managers, procurement leads and operations teams looking for reliable, expert partners to support day-to-day logistics and long-term growth.
The marketing strategy focused on building credibility and improving visibility. The previous identity and website had undersold the company’s scale, so the approach worked to communicate experience and authority without losing the warmth of the Welfaux name. Messaging was simplified, hierarchy refined, and tone adjusted to speak directly to practical decision-makers – highlighting service quality, accredited training, and after-sales support as key differentiators.
From a digital perspective, the website was rebuilt with user experience and conversion at its core. Visitors could now browse equipment by category, compare technical specifications and submit enquiries in fewer steps. Within the first quarter post-launch, site engagement increased by over 40% and enquiry submissions rose by 55%. Organic search rankings improved across high-value keywords, and direct traffic grew as the refreshed brand gained recognition across printed and digital touchpoints alike.
to be continued
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Art Direction
Brand Building
Marketing Strategy
Print + Digital Design
Welfaux
I partnered with Welfaux to deliver a bold new visual identity that better reflected who they are today – a forward-thinking, family-run business with decades of expertise in materials handling and warehouse solutions. The project began with a refreshed and complete brand system that balanced strength with approachability, modernising the look while keeping the familiarity their long-term customers value.
The design rollout touched every element of the brand: from fleet vehicle wraps and signage to stationery, documentation and high-visibility uniforms. A comprehensive set of brand guidelines brought everything together, giving the team a clear and practical toolkit to apply consistently across channels.
At the heart of the project was a new website and e-com platform that showcased the full breadth of Welfaux’s products and services. Built with simplicity and speed in mind, the site featured a clear product structure, confident typography and a direct tone that echoed the reliability and efficiency of the business itself. The result was a clean, high-impact platform that placed their people, expertise and machinery front and centre.The aim was to reposition Welfaux as a leader within the materials-handling industry – a business combining the trust of a family enterprise with the capability of a national supplier. Through early discovery sessions, we defined a clear audience focus for the business: warehouse managers, procurement leads and operations teams looking for reliable, expert partners to support day-to-day logistics and long-term growth.
The marketing strategy focused on building credibility and improving visibility. The previous identity and website had undersold the company’s scale, so the approach worked to communicate experience and authority without losing the warmth of the Welfaux name. Messaging was simplified, hierarchy refined, and tone adjusted to speak directly to practical decision-makers – highlighting service quality, accredited training, and after-sales support as key differentiators.
From a digital perspective, the website was rebuilt with user experience and conversion at its core. Visitors could now browse equipment by category, compare technical specifications and submit enquiries in fewer steps. Within the first quarter post-launch, site engagement increased by over 40% and enquiry submissions rose by 55%. Organic search rankings improved across high-value keywords, and direct traffic grew as the refreshed brand gained recognition across printed and digital touchpoints alike.